Networking, Volunteering, and Government Roles of Small Business

Networking, Volunteering, and Government Roles of Small Business

Government entities need the backing of the citizens and businesses in order for positive changes to take place in a community. Changes must grow from the bottom up. Large and small businesses, services, non profits and ordinary people giving time and in some cases money, to enact positive causes, ensures that the whole community benefits.

Politicians, citizens, religious and business leaders are responsible to find a common ground, stop nit picking and slandering and focus on the real problems . A main initiative rooted in self agenda, is misread, misquoted and misinformed at every opportunity for a payoff of attention, and serves as a waste time on trivia.

Kalamazoo, Michigan is a Model City

In a southwestern Michigan town during the 1990’s, discussions, dialogue and presentations of various volunteer groups in a non-profit organization catapulted sustainable, positive changes and growth. In Kalamazoo, Michigan, these changes ended up affecting surrounding communities in Kalamazoo county. Citizens for change in the combined Kalamazoo and Portage areas know that giving of self will render what is needed.

Kalamazoo Growth Survives Business Downturn

Even though the closings of large donor companies caused the Forum of Greater Kalamazoo to eventually disperse, there were spin-off groups that continued the work. The city improved so fast that people who had lived in the area and moved away came back after a few years to find a city that wowed them. The result was new growth in businesses, and a new look for the city.

Although the recession took a toll and many businesses went bankrupt, the city of Kalamazoo remains progressive and upbeat.

Even though disagreements arise, progressive, positive businesses can overcome and reach agreement through non-profit forums, supporting citizen endeavors and co-operating with government.

Southwest Michigan First, the Catalyst of Business Growth

Although the recession took a toll and many businesses went bankrupt, the city of Kalamazoo remains progressive and upbeat.

In just a few years, the Radisson Hotel was transformed into a space age focal point to Michigan Street.

Kalamazoo Avenue gained a fabulous new renovation to the Arcadia Festival site and across the street, the Amtrack train and bus station lot was merged with the cities Metro Transportation system with new brick and mortar, and parking stations for in town and out of town buses.

Old Brownfield developments in the downtown area changed from slum looks to resurfaced brick, updated and renovated to house new restaurants, technology and other businesses.

Burdick Street Mall-The First Renovation

A new brick paved downtown mall laid over heated duct work now runs through the Burdick corridor. The mall street and walk way was laid over heated duct work and creates a wonderful and exciting place to shop, lounge and eat in or outdoors.

Changes are too numerous to mention in one column and all brought about by the citizens backing government in a small college town called Kalamazoo, Michigan.

Small Business Help to Survive Global Recession: Surviving Economic Recession- Marketing and Survival Strategies

Small Business Help to Survive Global Recession

Many small and new business need all the help they can get in a global recession to avoid sinking completely.

Small Business Help to Survive Global Recession

Offer exceptional customer service: Competition is fierce for many businesses, especially small and new ones. Now is the time to focus on offering exceptional service. Customers do remember outstanding service and will actually pay more for a product if they feel valued. Send out regular, personal e-mails detailing special offers, take steps to ensure service delivery is effective, perhaps ask customers to fill out a satisfaction survey. Consider offering flexible payment terms.

Diversify: Specialized goods and niche services are good but consider branching out to offer other business related products or services. Be innovative but be careful not diversify too widely.

Cut costs to survive global recession: Costs can be reduced or even eliminated by using inexpensive business tools, such as using Google Apps to manage company email, documents, spreadsheets, mobile calendar sync. agenda management, lower IT costs etc. Telephone costs and the cost of video conference calls can be reduced with Skype, Mikogo. Be careful not to get into excessive debt, manage cashflow effectively and resist the temptation to spend on staff, software etc. unless there is adequate revenue to cover these expenses.

Small Business Marketing Strategies

Marketing costs can be costly, but without advertising and marketing the business risks sinking in times of global recession. Become more aggressive and more comprehensive than ever.

Consider hiring experts in the marketing field. Other strategies include touching base with clients on a regular basis, setting up an exceptional website with an online store, if applicable.

Small businesses typically have a limited marketing budget if any at all. Consider the following business marketing strategies:

  • Call vendors or associates and ask them to participate in co-op advertising.
  • Take some time to send existing customer incentives for referrals.
  • Consider the value of free publicity, such as radio publicity to boost business. By doing this, a small business owner can position himself or herself as an expert in a given field. If interviewed, have all facts together and be lively and enthusiastic.

If an entrepreneur is considering starting a new business in a time of recession, good businesses to start are typically in the areas of food, clothing, shelter, education, renovations, repairs and entertainment.